

Chances are, if you're reading this letter you are probably trying to sell a piece of real estate, or are at least considering it. Let's face it; this is not an easy task.
In today's real estate market it takes a very savvy salesperson, or an absurdly cheap price tag, to sell a property. As you probably know, in most areas of the country there is more supply of real estate than the demand, creating a Buyer's Market. There is a lot of competition for sellers, and a lot of options for buyers. The reality is that the buyers with good credit and the money for a down payment are not typically willing to pay full retail price for a home. Why would they when they can, for example, purchase the same house across the street, in foreclosure, or perhaps a bank owned home (REO), thus giving the buyer instant equity?
If buyers are smart they are going to look for the best possible deal, and will definitely try to negotiate the best possible deal with you. Does this mean you need to give your house away if you want to sell it? NO!

*Learn how to get around this type of buyer, and how to find multiple buyers who will literally be competing for the chance to buy your home, in my newest eBook "The Seller's Guide to Lease-Option Success, In Any Market."
A seller's main goal should be to make their home stand out from the others in order to get activity. There are many ways to do this, and I will show you how. In this market, it's imperative that you focus on attracting as many potential buyers as possible. You must find ways to lure people in, and by doing so you'll be surprised at how many more prospective buyers you can attract. One thing is certain: without the allure of a creative sales strategy or a really low price, potential buyers are just going to pass by your home without inquiring.
If you don't understand how to properly structure your sales strategy, and your marketing, it can and most likely will result in a long market time, lower sale price than you expected, a lot more cash out of your pocket, and quite possibly an unsuccessful sale (not to mention a completely exhausting, energy-depleting process).
Save your time and energy and read my handbook!
As a successful and well-known real estate agent and investor in the Seattle area, specializing in creative exit strategies, I have the expertise and the know-how to create and implement selling strategies that work in any market. There is no other real estate agent in our area who has done as many lease-options, as I continually close over 100 of these transactions per year. With the knowledge you have to gain from my handbook, you will learn how to stay steps ahead of your competitors at all times, and close your sale quickly.
Unlike any other guide on the internet, my guide is geared toward Washingtonians (specifically the King, Snohomish and Pierce Counties), although anyone can benefit from the inside knowledge I provide. I share my success secrets for marketing your property in Washington, using the marketing mediums most effective for our area, with our weather patterns, and our annual real estate buying patterns in mind.

(A $65 VALUE)
In my guide, you'll learn how to use a lease-option to sell your property quickly and easily. Most sellers are limited by their resources because they simply don't know how to think outside the box. In fact, most real estate agents don't truly understand how a lease-option works, nor do they know how to properly implement one. In my handbook you'll learn the ins and outs of this amazingly simple way to sell your home and reap the multitude of benefits that a lease-option provides.
While some of you may already understand the lease-option concept, keep in mind that the market is radically different now than it was just a couple of years ago so we must adapt our selling strategies. As with anything else in this ever-changing world, without changing your strategies you will surely fail in your endeavors; we must change our approach in order to succeed. Because of the changes in the real estate market, I have adjusted my lease-option program many times over, and have become even more successful in the process. Other realtors have changed professions out of necessity because they just weren't able to change their approach. In my handbook I will share with you some of the necessary changes I've had to implement in order to continue to find buyers and close deals. There are many 'twists' to the classic lease-option process that will help you to find more buyers in less time.
In addition to my handbook, you'll receive my Seller Evaluation Form. If you would like to fill out the form, I will help you to determine if you are a good candidate for a lease-option, or if another avenue in which to sell your home is more appropriate for your needs.
My goal is not to sell my services as a real estate agent, but to empower you with the knowledge and tools necessary to be the creator of your own success in real estate.
Having helped thousands of buyers and sellers in the Seattle area, I behold what some real estate 'gurus' may call secrets, but in reality they are simply a collection of tried and tested tips and tricks to get your home sold, in any market, for a higher profit, and sold faster. Having done hundreds of lease-options, and working through the trials and tribulations of these transactions, I developed a system that allowed me to offer a 30 day, or less, closing guarantee to my sellers. My system has proven to be successful, no matter how nice or how much of a 'fixer' a home is, no matter whether it's a condo or a house, and no matter what price range the property fits into. These are variables that have no effect on whether or not a property sells. It's all in how you set up your selling strategy, and how you market your property.
·The difference between a lease-option & a lease-purchase ·The benefits for both a seller and a buyer. ·Legal and tax implications of doing a lease-option. ·How-to pricing details that you must know. ·Why there has been negative stigma surrounding lease-options in the past. What has changed? ·How to avoid real estate commissions altogether, saving you tens of thousands of dollars. ·How to implement a lease-option on your home. ·How to market your home for FREE. ·How to make your home stand out from others For Sale, and For Rent, in your area.
*Also included when you sign up to receive your handbook: A FREE property analysis of your home. I'll give you my recommendation for whether or not your property would be a good candidate for a lease-option.

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